The Role of Content in the Full Customer Journey

Thursday, October 23, Noon-1pm ET

Content is no longer just about building awareness—it’s now a critical force at every stage of the customer journey. In financial services, it shapes everything from micro-moments of intent to conversion and loyalty. How issuers and publishers create, deliver, and measure that content will define the next wave of growth.

Our panelists will share perspectives on:

How issuers and publishers align around micro-moments and financial intent
Attribution challenges and best practices
The future of AI-driven personalization in content delivery
Shifts in channel strategy—from owned and paid to fee-based content within apps

Whether you’re an issuer, publisher, or fintech innovator, this conversation will offer practical insights into how content strategy is evolving—and how it can drive growth in today’s competitive financial services landscape.

Speakers:
Andrew Weber, Head of Paid Acquisition Credit Card Marketing, JPMorgan Chase
Sarah DiCara, Head of Audience, CardCritics

Host:
Jason Steele, Producer, CardCon

Watch here

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