From Traffic to Trust: The Next Era of Card Acquisition

Tuesday, March 24, Noon-1pm ET

Card acquisition is shifting into a new era—one driven by smarter signals, contextual personalization, and a clear focus on quality over volume. Join us for a grounded discussion on how issuers and affiliate partners can cut through noise, manage compliance demands, and move consumers confidently from discovery to conversion.

Our panelists will explore:

Rethinking the true cost of acquisition and building a personalization strategy that actually moves the funnel.
Strengthening issuer–affiliate alignment to balance quality and quantity, improve the Value vs. Premium mix, and build long-term growth.
Navigating compliance while innovating, operating within tight regulatory parameters while still delivering accurate, responsible, and effective personalization.

This session is built for acquisition teams, affiliate partners, and product leaders looking to modernize their strategy, strengthen consumer trust, and navigate an increasingly complex landscape.

Speakers:
Brooke Ray, SVP of Marketing and Advertising, Head of Affiliate Marketing, Citi
Molly Gaines, GM, Credit Cards – Engine by Gen, CardCritics, LifeLock

Host:
Jason Steele, Producer, CardCon

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