MoneyLIVE Webcast Series

Sponsored by Engine by Gen

Rethinking consumer acquisition in the age of AI

Thursday, April 23, Noon-1pm ET

Customer acquisition in banking is breaking.

High-intent prospects are researching and deciding before they ever reach your funnel, driving up customer acquisition costs (CAC) and weakening the impact of traditional paid channels. Journeys are less linear, and relevance is expected from the very first interaction.

For senior marketing leaders in retail banking, the challenge is clear: how do you identify real intent earlier, connect customers to the right product faster, and improve conversion – without increasing spend?

AI is emerging as a practical lever to do exactly that. In this webinar, we focus on how leading institutions are using AI to improve acquisition economics – increasing conversion rates and reducing wasted spend, not just experimenting with new technology.

Our panelists explored:

• Why your best prospects are bypassing your funnel – How evolving search and discovery behaviors are reducing the impact of traditional acquisition strategies.
• Connecting customers to the right product, earlier – Using intent signals and personalization to increase conversion from the first interaction.
• Moving beyond “launch and pray” – Building real-time feedback loops to continuously improve creative and campaign performance.
• Shortening the path to conversion – How to collapse long, inefficient funnels into faster, more relevant customer journeys.
• Improving CAC without sacrificing growth – Applying AI to channel mix, spend allocation, and performance optimization.

Speakers:
Zachary Burnett, General Manager of Loans, MoneyLion
Lino Catana, SVP, Head of Digital Product Management, TD Bank
Pam Hymel, Director of Digital Strategy, SVP, Hancock Whitney Bank
Bobby Kahn, Vice President, Senior Manager, Product and Channel, Fifth Third Bank