CardCon Webcast Series

Sponsored by Engine by Gen

Beyond Rewards and Rates: The New Drivers of Credit Card Growth

Thursday, July 30, 1-2pm ET

Consumer expectations are shifting, competition is intensifying, and AI is changing how people discover and choose financial products. For credit card marketers and product leaders, winning on rewards and rates alone is no longer enough.

Panelists will explore:

• How issuers are rethinking acquisition, engagement, and retention in response to changing cardholder behavior
• What it takes to build a differentiated narrative when you can't outspend the competition
• How AI is reshaping card discovery and decision-making — and what that means for your marketing strategy
• How economic uncertainty is influencing cardholder switching behavior and portfolio strategy

Speakers:

• Brigham Hardy, VP of Card and Product Strategy, PenFed
• Andrew Davidson, Principal Strategist, Mintel
• Brian Abrams, Head of Credit Card Paid Digital Acquisitions, Wells Fargo

Moderator:
Molly Gaines, GM of Credit Cards, Engine by Gen